Node1’s Digital Transformation Meetup: It’s all about the message
By Samir Saberi 15-03-2017
I am glad to announce our second Node1 Digital Transformation meetup on March 23 and our two great speakers for this edition, Bart Termorshuizen and Hank van Dijk.
‘If you build it, they will come’: NOT
If you have been in business long enough you know that Kevin Costner’s motto ‘If you build it, they will come’ in the movie Field of Dreams is, well, ridiculous. Key to the succes of companies like Facebook, Tesla, Uber, Slack, AIRBNB and many others is their distribution strategy (sales, marketing, storytelling etc.). The overarching theme here is: messaging. How do you message your technology in a business environment in the most effective way? This is where Bart Termoshuizen comes in. Bart will educate us in the ‘What-to’ and ‘How-to’ of B2B messaging and what he has learned about messaging in 2016. Termorshuizen: “Tech executives build great products based on great technologies. But when it comes to messaging: it’s super boring. It doesn’t convert.” At this meetup Bart will certainly delve into the why of great messaging, but talk much more about the how.”
FootScout: making football dreams come true
The idea for FootScout was born three years ago with the simple notion in mind that everybody dreams of becoming a world-class football player or a brilliant coach. If you’re younger than 22 you want to walk in the footsteps of Lionel Messi, Cristiano Ronaldo and Arjen Robben. Or, if you’re somewhat older, you want to become the next favourite coach like Guardiola, Zidane or Mourinho. Footscout makes these dreams come true. Hank is going to tell us the inspiring story of Footscout. The startup that will be launched soon in cooperation with the Spanish football club Real Madrid, destined to disrupt the football world.
This second edition of the Node1 digital transformation meetup will be without a doubt a blast!